MUSICAL DRAMA VIDEO(A NEW TREND IN MUSIC PRODUCTION) MUSIC video –The world over has come to be regarded as an integral means of hitting it big in the music industry,which is why no muscician that want his or her name in gold would fail to shoot a music video for his or her latest release . How soon the video follows the album,however,differs from muscician to muscicain and one clime to the other. Though the financial muscle of the artiste in question or the label the work is being releasesd on is another determining factor. The importance attached to musical video is also though not limited to it ; because it serves as promotional vehicle for the songs and the artistes image . a well handled video enhances the mesasage and the concept of a song ,helping the viewers to understand better the idea behind thesong .then ,of course ,music videos ,musical contents handy for television stations. Purpose of musical video

1. it helps to boost the sales of the music works
2. .musical drama video will explain the music contents better
3. it add to the beauty of thework
4. musical drama help in giving more publicity and advertisement to the work
5. musical video is a good tool of promotion before the work is finally available to the final buyer

one of the factors to note in producing the musical video is that the story must flow with the lyrics being delivered by the songsters. All leading muscician embraced musical video and produce it to boost the promotion and sales of their album. The upstarts in the industry have come to join the video shoot vogue.industry green horns who used to hustle from one label to another with a demo tape tucked intheir pockets have moved up they rarely go on such rouds without a video tape of at least one of their tracks. Good number of creative minds have been transforming the industry and churning out videos that have drawn the envy of even foreign folks who before now though the exclusive preserve of good musical videos is theirs . While some of the videos have according to industry very innovative and commendable, works others could not minister as much edifying adjectives. DIGITAL WORLD GLOBAL technological changes are affecting almost every device and the television is not left behind .with a raft of new services ,delivered over new platforms,a transform of the way we watch television is taking place. According to the bbc online ,technological changes make the television to be classified into five groups: 1.digital 2.high definitio 3.personal video recorders 4.on demand computer tv 5.mobile phone tv A- DIGITAL DIGITAL TV can be sent through an aerial ,satellite,cable or phone line, and to watch it you need a set –top box or a built –in –decorder in your tv set. Apart from extra channels, digital also provides improved quality ,electronics programmes guides and interactive features via the red button ,like voting or extra coverage such as sports highlights . While analogue signals work by transmitting sounds and pictures as continuously varying waves ,digital information is sent as compressed computerized pulses of information ,coded as 1s and 0s. Because these signals take up much less space than analogue ,more channels can be squeezed into the same airwaves. In the united kingdom and other parts of the developed world ,digital tv is catching on fast .between 2008 and 2012, the analogue tv signal will be switched off in the uk , meaning the country will have to be 100 per digital. B. HIGH DEFINITION HIGH definition television ,or HDTV ,is a new format for watching programmes , offering sharper ,clearer and brighter pictures and beter sound. You need an HD-READY TV and an HD set top box or decoder to receive the programmes ,which are sent through digital signals. Televisions are considered HD – ready if the sreen has enough pixels to display a high definition picture and must be capable of displaying pictures with either 720 or 1080 horizontal lines.the programmes themselves must be made and transmitted in HD. The BBC is running free trials HD broadcasts, and sky and telewest are offering a commercial HD service .HD films are also available ,but in two different formats –Blu-ray and HD-DVD. C-PERSONAL VIDEO RECORDERS. Personal video recorders record digital televison straight onto computer-like hard drives. They let you pause, rewind and repay action on screen while you are recording a programme –allowing for time –shift viewing of live tv. PVRs have built –in programme guides ,making it easier to choose what to record .some models let you tell them to always record your favourite soap, or tape all programmes on a specific subject. Most PVRs are combined with a digital TV service –such as sky or freeview. D-ON DEMAND” “On demand ‘means being able to throw away the tv schedule and watch what you want ,when you want . dedicated services- such as home choice and BT vision in the uk – send shows and films over a broadband connection to your tv via a set –top box also ,viewers can watch at leisure on a computer,with many US networks already offering hit shows online and UK broadcasters fast catching up. The missing link with this option is the device that connects or combines the computer and the tv. E.TV MEETS COMPUTER Connecting your TV to your computer ,or just having one machine that does both things, is expected to be big . This will open up a huge library of video from the internet to watch on your TV as well as using the computer ‘s memory as a PVR. THERE is some way to go before the technology and usability are slick enough to make it truly viable ,but microsoft’s media center has made a start. Apple will bring out its TV, doing a similar thing,early next year .and games consoles such as the Xbox 360 let you download shows to watch on tv A device called the sling box could really shake things up,beaming your home TV SIGNAL to any computer wherever you are in the world. F.MOBILE TV TO go –mobile operators are working on providing more choice. Mobile phones can now be used to watch television on the move. High- speed connections on the 3G NET work enable pockets of information to be watched on mobiles, but this bears a heavy load on network. Competing technologies {DAB-IP AND dvB-H ) ARE being trialled by phone manufacturers to let more people watch the same shows simultaneously. All mobile operators offer some sort of video service, with some now able to receive BBC one and ITVI live,while others allow you to watch a wide range of made for –mobile ‘channels or download clips. As well as mobile phones, watching shows or video prodcasts on ipods and other MP3 players is becoming increasing popular.